Directed creative operations at Metaversal, leading go-to-market strategies, brand launches, and multichannel creative campaigns while managing $1M+ budgets, forging strategic partnerships, and translating web3 audience insights into measurable cultural impact.
Metaversal
Director of Creative Operations
Led creative operations across a portfolio of web3 ventures, building frameworks for decentralized creativity and ownership. Project scope included creative pipeline development, strategy design, company staffing, and community-driven launches.
Bitcoin project built to challenge traditional financial systems through decentralized art. Scope included concept development, platform architecture, and launch strategy centered on disruptive guerrilla marketing events.
Times Square activation in June 2022 at NFT.NYC. Marketing campaign & custom designed food experience to promote and raise brand awareness for Metaversal.